Branding Bali Shanti, Shanti, ShantiBali latest branding and tagline with its weak publication may at first look and sound complex. The logo and tag line represent differentiation with description of comparative advantage in Bali’s culture and nature in a unique strong spiritual touch. The “Shanti, Shanti, Shanti” branding can be broken down to: logo visual appearance, font used, color utilized and the tagline itself ” Shanti, Shanti, Shanti”. Let’s get to know further the meaning and concept behind it.

Balinese have a very well organized and complex social & agricultural community which rooted in the Subak (farmers community) and Banjar (general social) organizations.

A banjar community is the basic of Balinese society, which organizes all daily life aspects of its members, including marriage, inheritance transactions, cremation, festivals and community events.